关键词: 二人零和博弈, 商业竞争, 社交网络

Abstract:

Based on the idea of two-person zero-sum games,this paper analyzes the model of the business competition in which the two sales companies promote similar products in social networks.A mathematical optimal model is established,the simulation is done,and the optimal allocation of financial and human resources in the company competition obtained.

Key words: two person zero sum games;business competition;social networking services