›› 2012, Vol. 25 ›› Issue (11): 121-.

• Articles • Previous Articles    

Review of Studies on Game Analysis of China's E-Commerce Credit Problems

HU Weixiong,WANG Chong   

  1. (Department of Information Management,Central China Normal University,Wuhan 430079,China)
  • Online:2012-11-15 Published:2013-01-23

Abstract:

Credit problem is the biggest problem of e-commerce because of its particularity and the game theory has strong ability to explain the e-commerce credit.It is a hotspot to discuss the e-commerce credit with the principle of game theory.Firstly,the general situation of the research in the field of game analysis in domestic e-commerce credit problem is introduced.Then a summary is presented of the four e-commerce models:B2B,B2C,C2C and groupon.Finally,strategies for solving the e-commerce credit problem are proposed on the basis of the principles of game theory.

Key words: E-commerce credit;game analysis;review

CLC Number: 

  • F713.36